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SERVING CANADA’S RV INDUSTRY SINCE 1971 268 - 44 Crawford Cres., Campbellville, ON L0P 1B0 Publications Mail Agreement #43638025 RVRV DealerNEWS CANADA’S FOREMOST RV INDUSTRY MAGAZINE TM TM TM TM CANADIAN RV DEALER OF THE YEAR Canadian RVDA Updates CRVA News NTP Stag Expo ROLAND GORESKI Campkin’s RV Centre VOL 52 NO 1 RVDN 52-1-desk.indd 1RVDN 52-1-desk.indd 12023-04-24 3:25 PM2023-04-24 3:25 PMLtd. Protect your investment with one of our comprehensive plans TITANIUM TOP-UP TITANIUM Platinum Titanium coach only YOUR RV PROGRAM MOTORIZED NON-MOTORIZED PARK models Contact us to find your local rep! 3 Volume 52 Number 1 | RV Lifestyle Dealer News contents 32 26 40 26 COVER STORY: 2023 Canadian RV Dealer of the Year – Roland Goreski, Campkins RV … The 34th Annual Canadian RV Dealer of the Year Award was presented at the RVDA AGM in Las Vegas – we asked Roland Goreski to share his thoughts in this special feature article. IN THIS ISSUE: 6 Cybersecurity – How to Identify and Mitigate the Risks We asked David Darnell, from Integrated Dealer Systems, to brief Canadian RV dealers on this very concerning challenge. 13 INDUSTRY NEWS: KZ Debuts Limited Edition SURV With so many corporations teaming up with influential personalities, we asked our friends at KZ-RV to describe their new project, with Robby Gordon. 14 FCA Canada Reports First Quarter 2023 Results 16 Winnebago Industries Acquires Lithionics Battery 17 RV/MH Hall of Fame Suppliers Show INDUSTRY UPDATES 18 RVDA of Canada Report Eleonore Hamm brings us up to date on the issues of interest to Canadian RV dealers . 19 RVDA of BC Update 20 ACVRQ Update 23 ORVDA Update 23 ORVDA Update 24 CRVA Update 32 RAM 1500 – All- Electric Pickup will have 800km Range! A special report from our friends at Stellantis Canada 38 Marketing – A Lay of the Land A Special Feature by Nick Farnell, Professor of Business Analytics 40 NTP Stag Expo – A Rocky Mountain High! 45 New Products Exciting new items for the modern RV lifestyle… 46 RV Shows and Events Calendar Contentspub page.indd 3Contentspub page.indd 32023-04-21 12:04 PM2023-04-21 12:04 PM4 RV Lifestyle Dealer News | Volume 52 Number 1 TM TM TM TM RV Dealer NEWS CANADA’S FOREMOST RV INDUSTRY MAGAZINE AD PUBLISHERS MESSAGE A Time of Challenges and Achievements This issue of RV Dealer News celebrates the accomplish- ments of Roland Goreski, of Campkins RV, the 2022 Canadian RV Dealer of the Year, who sat down with Norm Rosen to discuss some of the challenges and opportunities fac- ing the modern RV dealer. Roland, whose focus over the years has been on RV dealer training and interaction with fellow dealers, brings a distinctly Canadian approach to the modern RV sales and service environment. Our lead feature in this issue address- es a critical issue for any business, and any online enthusiast – cybersecurity. We asked David Darrell, Director of Cloud Operations for IDS – Integrated Dealer Systems – to explain the current risks and challenges and describe how RV dealers can identify and mitigate cybersecurity risks. As the world rolls headlong towards EVs, we asked our friends at Stellantis to describe their vision for an electric tow vehicle – the in-depth article on the 2025 RAM 1500 REV addresses many of the shortcomings of the first wave of electric vehicles… and promises a new wave of vehicles that will be more appropriate for the RV towing assignment. For an industry that is on the verge of major transformations to an all-electric future, there are many RV manufactur- ers and suppliers who are taking steps to assure a relatively smooth transition from a primarily ICE (internal combus- tion engine) approach to an era that will focus on primarily EV (electric vehicle) technology. One example of this for- ward-looking approach is Winnebago’s acquisition of Lithionics, one of the industry’s premier lithium-ion battery solutions providers. See the story on page 16 to understand how this will affect RV and other EV applications in the near future, and beyond. As we head into the heart of the 2023 RV model year, many dealers across North America are facing the challenge of having 2022, 2023, and 2024 models on their lots. This inventory pipeline restricts a dealer’s financial flexibili- ty, impacts the margins on new model sales, and affects the warranty coverage as the remaining 2022 models may no longer have the full 1 or 2-year manu- facturer’s warranty coverage. As Canada’s RV publisher since 1971, we have seen several cycles of up and down markets – we know how to address the situation, and we know how to help RV dealers and RV manufactur- ers reduce the inventory pipeline. At RV Lifestyle Magazine, and on our website www.rvlifemag.com we can help you encourage RV shoppers to buy your units – there has never been a more critical time to promote your dealership, and implore the manufac- turers to promote their brands… the “seller’s market” of 2021 has become a “buyer’s market” in 2023 – don’t miss the opportunity to move your inventory NOW – mid-summer will be too late – call our advertising experts for mar- keting insights that will turn your inven- tory pipeline problem into an inventory opportunity. Bill Taylor, Publisher VOLUME 52 NUMBER 1 Publisher William E. Taylor Associate Publisher Melanie Taylor-Wallis V.P. Special Projects/Editorial Director Norm Rosen Technical Director Garth Cane Production Coordinator Giselle Bansal ADVERTISING SALES Norm Rosen Melanie Taylor-Wallis Todd Taylor ADMINISTRATION William E. Taylor President Melanie Taylor-Wallis Group Publisher Norman Rosen VP/Special Projects Nancy Mueller Accounting EXECUTIVE OFFICES Toronto: 268 - 44 Crawford Crescent., Campbellville, ON L0P 1B0 Tel: 905-844-8218 Fax: 905-844-5032 Montreal: Tel: 514-856-0788 Fax: 514-856-0790 Vancouver: 1745 Rufus Drive North Vancouver, BC V7J 3L8 Camping Canada’s RV Lifestyle Dealer News is published by Camping Canada Magazine Ltd. Reproduction of any mate- rial appearing in this magazine in any form is forbidden without prior consent of the publisher. Advertising rates available on request. Camping Canada Magazine reserves the right to refuse any and all advertising and disclaims all responsibilities for claims or statements of facts made by its advertisers or independent columnists. PUBLICATIONS MAIL AGREEMENT #43638025 Undeliverables to: 268 - 44 Crawford Crescent., Campbellville, ON L0P 1B0 MONTREAL, QUEBEC © 2023 CAMPING CANADA MAGAZINE PRINTED IN CANADA aaaa Contentspub page.indd 4Contentspub page.indd 42023-04-21 12:04 PM2023-04-21 12:04 PMMass_NRG_GreyLine_Inset_OuterMask_CMYKCongratulations to the 2022 Canadian RV Dealer of the Year Roland Goreski Campkin’s RV Centre On behalf of our entire sales and service team, RBC® salutes you for your outstanding dedication and contribution to the RV industry. ® / ™ Trademark(s) of Royal Bank of Canada. VPS110810 30075 (12/2022)6 We asked our friends at Integrated Dealer Systems (IDS), a leading RV, marine and trailer dealership soft- ware provider, to explain what’s going on, and how you can protect your RV dealership from cybersecurity threats. With over 10,000 users across the US and Canada, IDS is the deal- er management software of choice for the most successful RV dealerships. According to Cybersecurity Ventures, by 2025, cybercrime is expected to cost the world $10.5 tril- lion. But financial loss is not the only significant damage that cybercrime and cybersecurity risks can cause individuals and organizations. A cyberattack on a dealership can have severe consequences, such as disruptions to business operations, data breaches, damage to your dealer- ship’s reputation, regulatory fines or legal penalties, intellectual property theft, and more. Given these risks, it is crucial for dealerships to have proactive and ret- RV Lifestyle Dealer News | Volume 52 Number 1 AD roactive cybersecurity measures in place to help mitigate cybersecuri- ty risks. In this article, with insights from David Darrell, Director of Cloud Operations at IDS and over 25 years of IT experience, we explore how to identify and minimize cyber- security risks at your dealership. CLICK TO JUMP AHEAD: 1. What are the top cybersecurity risks my dealership faces? 2. What type of information do hack- ers want from my dealership? 3. Who is accountable for cybersecu- rity at my dealership? 1. TOP CYBERSECURITY RISKS: MALWARE & SOCIAL ENGINEERING Malware and social engineering tactics are two common methods used by hackers to gain unauthorized access to a dealership’s systems and data. WHAT IS MALWARE? According to McAfee, malware is “a catch-all term for any type of malicious software designed to harm or exploit any programmable device, service or network.” Each type of malware has its own specific characteristics and methods of attack, such as spyware, worms, Trojans, and botnets. These terms are defined below. STRATEGY HOW TO IDENTIFY AND MITIGATE DEALERSHIP CYBERSECURITY RISKS By David Darrell Director of Cloud Operations, IDS – Integrated Dealer Systems david.darrell@ids-astra.com Losing sleep over cybersecurity concerns? RV MarketingREV.indd 6RV MarketingREV.indd 62023-04-21 12:15 PM2023-04-21 12:15 PM• Creditor Life, Disability & Critical Illness Insurance • Mechanical Breakdown Plans • Appearance Protection Products We provide protection to Canadian families for when “what if?” becomes “what now?”. F inancial G r oup 320 Sioux Rd, Sherwood Park, AB T8A 3X6 Trevor Smolski Director - Business Development 780-819-3271 • tsmolski@firstcanadian.ca Justin Sood Director - Business Development 416-400-4418 • jsood@firstcanadian.ca Phone: 780.467.9575 • Fax: 780.467.4016 • Toll Free: 1-800.561.3242 firest canadian.indd 1firest canadian.indd 12023-04-21 1:06 PM2023-04-21 1:06 PM8 RV Lifestyle Dealer News | Volume 52 Number 1 RANSOMWARE – BLACKMAILS YOU Ransomware encrypts files on a victim’s computer, making it inaccessible until a ransom is paid. Oftentimes, the attackers will demand payment in the form of cryptocurrency to avoid detection. Even if the ransom is paid, it is not guaranteed that the files will be restored. SPYWARE – STEALS YOUR DATA This type of malware collects information from a victim’s computer without their knowledge. The information could be sensitive personal or financial data, such as credit card numbers or login credentials. ADWARE – SPAMS YOU WITH ADS Adware displays unwanted ads on a victim’s computer, which are often intrusive and lead the victim to click on them unintentionally. Clicking the ad potentially exposes the vic- tim’s computer to additional forms of malware. WORMS – SPREADS ACROSS COMPUT- ERS As self-replicating malware, worms spread over networks and computers via vulnerabilities in software or hardware. Once infected, worms can spread to other computers on a shared net- work, causing extensive damage to that network. TROJANS – SNEAKS MALWARE ONTO YOUR PC Malware Trojans disguise themselves as legitimate pro- grams with malicious code inside. They can perform a variety of malicious actions once downloaded and installed, including stealing information, deleting files, or granting remote access to the victim’s computer. BOTNETS – TURNS YOUR PC INTO A ZOMBIE A botnet is a network of infected computers controlled by a single attacker called the botmaster. Infected computers are known as bots or zombies and can be abused for a variety of reasons, from launching DDoS attacks, stealing information, or sending spam emails. Oftentimes, victims are unaware that their computer has been infected and is part of a botnet. READ NEXT: Dealership Cybersecurity: Guide to Securing Your Business (https://www.ids-astra.com/blog/dealership-cybersecurity/) WHAT ARE SOCIAL ENGINEERING TACTICS? There are a variety of social engineering tactics that cyber attackers use to obtain a dealership’s data. Specifically, social engineering tactics manipulate individuals into giving away sensitive information or taking an action to the detriment of a dealership’s security. Knowing which red flags to watch out for will prevent your dealership and your team members from becoming victims of an attack. SOCIAL ENGINEERING RED FLAGS: YOU RECEIVE A STRANGE MESSAGE FROM YOUR ‘FRIEND:’ The hacker impersonates a friend or acquaintance, often over social media or email, and sends a message containing a strange link or attachment. If the recipient believes the message was sent by someone they know, they may click the link or download the attachment, which could contain malware. YOUR EMOTIONS ARE HEIGHTENED: A social engineering attack typically takes advantage of emotions such as fear, curiosity, or greed. For example, the request might ask you to join an investment opportunity prom- ising high returns. THE REQUEST IS URGENT: STRATEGY RV MarketingREV.indd 8RV MarketingREV.indd 82023-04-21 12:15 PM2023-04-21 12:15 PM9 Volume 52 Number 1 | RV Lifestyle Dealer News • Proudly serving the RV industry for over 20 years. • A team of experienced Finance Managers, 6 days per week and no sick days. • Flexible Financing Options tailored specifically to your customers lifestyle. • Competitive Interest Rates with completely open loans. • Dealerplan has parntered with industry respected Creditor Insurance and Extended Warranty providers, offering products that protect your investment. 301 Reid Street, Peterborough, ON, K9J 3R2 Ph: 877-228-3332 • Fax: 877-249-1118 • dealerplan.ca Dealerplan Financial. Your first choice financial service provider for an unmatched dealer and customer experience. Dealerplan.indd 1Dealerplan.indd 12023-04-19 4:25 PM2023-04-19 4:25 PM RV MarketingREV.indd 9RV MarketingREV.indd 92023-04-21 12:15 PM2023-04-21 12:15 PMNext >